Esmond Ruslim
Designer / Art Director
City, Ontario, Canada
• Seeking a full-time design position within the advertising, design industry
• To be an active participant, creative, strategic or supportive in capacity
• Apply my knowledge, skills and abilities as an asset to a firm while continuing to further myself within the industry
• To be an active participant, creative, strategic or supportive in capacity
• Apply my knowledge, skills and abilities as an asset to a firm while continuing to further myself within the industry
Experience
Toronto, Canada
Oct 2010 – May 2011
Art Director
• Strategized with the Creative Director and Vice President of Publicity to determine the best direction and stylistic approach for all marketing materials, including: booth designs, brochures, web banners, posters, newspaper advertisements, magazine and newspaper ads, and billboards
• Designated lead designer for the conceptualization and layout of all key booths used at the Toronto and Vancouver 2010 Zoomer Show
• Developed marketing campaign used for the promotion of Idea City 2011 show
• Created marketing and advertising material related to Zoomer Media and Associated Brands, including the promotion of: Classical 96.3FM, Vision TV, One Channel, CARP- Canadian Association of Retired People, Zoomer Magazine and Idea City 2011
• Designated lead designer for the conceptualization and layout of all key booths used at the Toronto and Vancouver 2010 Zoomer Show
• Developed marketing campaign used for the promotion of Idea City 2011 show
• Created marketing and advertising material related to Zoomer Media and Associated Brands, including the promotion of: Classical 96.3FM, Vision TV, One Channel, CARP- Canadian Association of Retired People, Zoomer Magazine and Idea City 2011
Toronto, Canada
Jan 2006 – Oct 2010
Marketing Coordinator
• Established a consistent artistic direction used for the communication and identity of the company and its various intellectual properties, through various forms of media, including: social media, television, film, web, and traditional print
• Determined new youth trends and business opportunities for the development of new entertainment properties and potential revenue generation
• Formulated with the CEO, Director of Technology and Head of Marketing, the online positioning and marketing of various entertainment properties in reaching ideal target demographic
• Collaborated with new clients on the development of marketing material, interactive websites and the promotion of new intellectual properties through traditional and online media
• Produced all marketing material, including: billboards, booth designs, brochures, DVDs, logo designs, motion graphics, press kits, pitch material, posters, sell-sheets, show websites interfaces, style guides, both print and online advertisements
• Designed the merchandise style guide, used as a basis for the construction and launch of the “Chilly Beach” television show, which was televised through CBC Canada
• Determined new youth trends and business opportunities for the development of new entertainment properties and potential revenue generation
• Formulated with the CEO, Director of Technology and Head of Marketing, the online positioning and marketing of various entertainment properties in reaching ideal target demographic
• Collaborated with new clients on the development of marketing material, interactive websites and the promotion of new intellectual properties through traditional and online media
• Produced all marketing material, including: billboards, booth designs, brochures, DVDs, logo designs, motion graphics, press kits, pitch material, posters, sell-sheets, show websites interfaces, style guides, both print and online advertisements
• Designed the merchandise style guide, used as a basis for the construction and launch of the “Chilly Beach” television show, which was televised through CBC Canada
Toronto, Canada
Jan 2008 – Apr 2009
Marketing Coordinator
Launched www.kinosmith.com, an online website promoting the release and sales of independent films across Canada
• Developed online strategy and art direction for corporate website including: layout, style and corporate brand
• Developed online strategy and art direction for corporate website including: layout, style and corporate brand
Las Vegas,
Jan 2005 – Jan 2006
Steadham Skate Industries
Art Director
• Produced marketing material, merchandise and catalogue design for all labels of Steadham Skate Industries, including re-branding of existing labels and strategizing art direction for new introductory brands
• Developed and conceptualized successful, eye-catching graphic design materials for Messiah Skateboards and Steadham Skateboards (Introduction of Messiah Skateboard Line sold out within two weeks of release through major skateboard distributors and various online stores)
• Developed and conceptualized successful, eye-catching graphic design materials for Messiah Skateboards and Steadham Skateboards (Introduction of Messiah Skateboard Line sold out within two weeks of release through major skateboard distributors and various online stores)
Markham, Canada
Apr 2004 – Sep 2004
Marketing Assistant / Graphic Artist
• Coordinated the development of seasonal catalogues within the art department
• Developed seasonal catalogs for Timex, Guess and Nautica
• Designed package designs, label tags, catalogue layout and pitch booklets
• Eye catchy, marketing material successfully helped introduced the new Timex watch lines into various retail stores, including: The Hudson Bay Company, Sears and Wal-Mart
• Developed seasonal catalogs for Timex, Guess and Nautica
• Designed package designs, label tags, catalogue layout and pitch booklets
• Eye catchy, marketing material successfully helped introduced the new Timex watch lines into various retail stores, including: The Hudson Bay Company, Sears and Wal-Mart
Education
Oakville, Canada
Jan 2009 – Aug 2009
Computer Animation
Studied all facets of 3D computer animation including: modeling, rigging, lighting, texturing, animation methodologies, rendering, and compositing
Toronto, Canada
May 2006 – Aug 2007
Diploma in Film Studies
Comprehensive practical study in examining all facets of film production and development including: examining commercial and creative film techniques, analyzing theory, researching marketing procedures and film budgeting
Waterloo, Ontario, Canada
Sep 2001 – May 2005
Bacholors Degree in Communication Studies
Took various courses in media and advertising, specializing in film & television, graphic design and marketing
Awards
May 2000
First Place National Place in Web Design
Sep 2007
Best Achievement in Picture and Sound Editing
May 2011
Nominated - Reactiv Post - Neon Black - Best Post Production on NEON BLACK - CCK
Languages
English (Fluent), Dutch (Beginner)
Skills
• Excellent knowledge of Windows and Mac operating systems • Knowledgeable of Microsoft Office, and Open office. • Highly skilled in Adobe CS5 - Photoshop, Flash, Illustrator, After Effects, Dreamweaver, Encore, Premiere Pro, Indesign, QuarkXpress, • Final Cut Pro, APPLE MOTION, Autodesk Maya, Blender, 3Delight, Z-brush, Mud Box, Particle Illusion, Nuke X, Cinema 4D, V-ray • Proficient in all forms of social media technologies • HTML, CSS
All works © Esmond Ruslim 2011.
Please do not reproduce without the expressed written consent of Esmond Ruslim.
Please do not reproduce without the expressed written consent of Esmond Ruslim.
